Building a Brand + Web Presence for SINANSYS

Project Goals

SINANSYS needed a professional brand identity and website that would clearly communicate their expertise and position them as a trusted partner for enterprise clients.

Our Approach

We started with a discovery phase to understand their value proposition, competitive landscape,
and audience expectations, then developed a strategic roadmap for branding and digital design.
Brand Strategy

The new brand identity emphasizes precision, innovation, and trust—qualities essential to SINANSYS’s positioning in the industrial intelligence space.

UX/UI Design

We created a clean, modern visual language paired with intuitive UX patterns to ensure the site was both credible and easy to navigate for technical and executive users.

Website Development

The website was built with a lightweight, scalable tech stack optimized for performance, accessibility, and future content expansion.

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What We Delivered

The new brand and website elevated SINANSYS.com’s professional image, improved stakeholder confidence, and provided a solid foundation for business development and outreach.

Design strategy

Our design strategy for SINANSYS.com centered on clarity, confidence, and conversion. We crafted a modern visual system using a restrained color palette, strong typography, and industrial-inspired elements to reflect the company’s precision-driven ethos. The layout prioritizes scannability and intuitive navigation, making it easy for both technical and executive audiences to find what they need. Every design decision—from iconography to interaction—was grounded in usability and aligned with the brand’s mission of smart, scalable innovation.

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Sinansys' website screen capture

Website design

Building on the design strategy, the website was structured to deliver a streamlined user experience that reflects SINANSYS’s technical excellence. We implemented a modular layout system, allowing for flexible content management while maintaining visual consistency across pages. Key sections were optimized for storytelling—highlighting solutions, services, and differentiators—while clear CTAs guide users toward meaningful engagement. The responsive design ensures accessibility across devices, and subtle motion effects were introduced to add depth without distraction. Altogether, the site functions as both a digital brochure and a credibility engine, ready to support sales and business development efforts.

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Sinansys' website screen capture

Results


Following the brand seperation from RecycleGO and the new website launch, SINANSYS.com saw a 362% increase in website visits, driven by improved SEO structure, clearer messaging, and a more engaging user experience. The surge in traffic reflects not only elevated brand visibility, but also stronger alignment with the needs and search behaviors of target audiences.
2.5X

boost in average
session duration

48%

SEO visibility increased within the first 3 months

362%

Website visits after
brand separation

Next Steps...

The SINANSYS brand and website launch marked a pivotal step in establishing the company’s authority. With a unified visual identity and a high-performance website, SINANSYS can now confidently engage clients, partners, and investors with clarity and credibility. Next steps a new CEO focused website, to accelerate the brand and product strategy.

“Working with Shawna and her team we've completed several websites and an onboarding flow for our Saas project. It's been a delight working with her and I look forward to our next project.”
RecycleGO's logo
Stan Chen
CEO RecycleGO & SINANSYS

LET'S BUILD THE 
FUTURE TOGETHER

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